• October Biz 2.0 Event: Using Public Relations to Increase Brand Awareness via Earned Media Coverage with Guest Speaker Andrea Pass

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    Name: October Biz 2.0 Event: Using Public Relations to Increase Brand Awareness via Earned Media Coverage with Guest Speaker Andrea Pass
    Date: October 20, 2021
    Time: 12:00 PM - 1:00 PM EDT
    Registration: Register Now
    Event Description:
    How can your business secure press coverage? Public Relations is the answer. Join Andrea Pass, owner of Andrea Pass Public Relations, to learn how earned media equals quotes, reviews, features, interviews and more in the press. From print to broadcast to online, your brand awareness will increase. Keep your business relevant by consistently being noted in the press.
     
    Takeaways:
    1. What is the difference between Public Relations and Advertising
    2. How earned media coverage is third-party editorial endorsement for your business, brand, book, service
    3. What steps can you take to increase awareness using press coverage
                                    
    Location:
    Virtually on Zoom
    Date/Time Information:
    Wednesday, October 20th from noon to 1 pm.
    Contact Information:
    Fees/Admission:
    Free for West Orange Chamber of Commerce members
    $10 investment for non members
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