BIZ 2.0 — Free Spring/Summer 2016 Workshop Series for Growing Businesses

Plenty of support exists for new business owners and those thinking of starting a business. But what about those of us who’ve been running a successful business for a few years or more?

Presented by local business owners, this nine-session workshop series focuses on more advanced topics & challenges common to established small businesses. Join us from 7PM-8:30PM to network and learn about managing smart growth, making the most of your resources and putting new marketing and sales strategies to work.

OPEN TO BUSINESSES NEW & ESTABLISHED — RESERVE YOUR SEAT FOR ONE OR ALL SESSIONS NOW. PLEASE NOTE THAT YOU MUST REGISTER FOR EACH DATE INDIVIDUALLY.

 

LinkedIn Essentials 

Thurs, July 7 • Presenter: Kim Pearlstein, Pearlmark LLC

The purpose of using social media is to increase visibility and grow your business. As the #1 platform for business professionals, LinkedIn is the best vehicle to do that. Learn more about LinkedIn statistics and basic settings, the essential elements of a high-visibility profile, what, when and where to post, and how to find leads.

 

Leveraging Your Content Marketing to Create Authority

Thurs, July 21 • Presenter: Jane Tabachnick, Simply Good Press

Not all content is created equal. We live in what’s been called a reputation or review economy. People judge you based on what other people say about you and your brand. This session covers the most valuable types of content, how to get other people engaging with and sharing your content, and how to leverage your content marketing efforts to create greater ROI as well as to position yourself as an authority in your niche. 

 

DIY Video Ideas for Small Business

Thurs, Aug 4 • Presenter: Patrick Sutherland, Vidoovy

Today, a small business owner with a smart phone and a YouTube, Facebook and/or Instagram account can create a considerable digital footprint. This session covers the basics of video production, the range of social platforms available and some basic Search Engine Optimization techniques to help your content find an audience.

 

Growing Your Business: More Than Just Increasing Sales

Thurs, Aug 18 • Presenter: Arnie Amir, GrowthPoint Business Consulting

Are you taking the right steps to grow your overall business?  In this presentation, you'll learn about:

• Key internal and external factors that impact your ability to create business growth

• How to identify and utilize your unique value proposition in your marketing & sales strategy

• Why Total Company Commitment is essential for business growth

 

Marketing Roundtable

Thurs, Sept 1 • Moderator: Jackie Schatell, TAP into West Orange

Join fellow business owners in an open forum to share best practices and pick up ideas to add to your marketing arsenal.

 

Marketing Strategies That Boost Sales

Thurs, Sept 15 • Presenter: Nina Tucker, Noesis Marketing

All businesses look to marketing to support their sales efforts and help increase sales. The question is always, “What needs to be done to make marketing more effective"? This presentation enumerates strategies and action plans needed to improve marketing effectiveness and contribute to faster revenue growth.

 

All sessions are from 7PM-8:30PM at the West Orange Public Library

46 Mt Pleasant Ave

 

SESSIONS YOU MISSED! 

Content is the New Black: Content Marketing 101

Thurs, May 19 • Presenter: Lisa Fahoury, Fahoury Ink

What exactly is content marketing, and why might it be a smart addition to your marketing wardrobe? From the various forms of content to the importance of an editorial calendar, this session offers a quick primer on content marketing basics — breaking down the process into seven highly manageable steps.

 

Eating to Get Energized

Thurs, June 2 • Presenter: Nicole Barone, Isagenix

By making changes to your current nutritional lifestyle, you can provide big gains in helping you feel better, stay healthier and achieve optimal wellness. Learn how to eat to feel your absolute best and have the energy you need to achieve your business goals.

 

Finding Focus  

Thurs, June 16 • Presenter: Donna Miller, C3 Workplace

 

Focus can be difficult when you’ve got a gazillion things being thrown at you each day and you have to wear multiple hats. This session explores techniques and technology that both help and hurt your productivity and your results, including avoiding Shiny Object Syndrome, what's my “IOWA”?, leading with your Why, batching and more. Donna shares how she stays focused in a crowded market place, built a very successful business and a loyal community of raving fans.